American Express

Experiential - Social - Interactive

American Express

US Open Fan Experience

Objective: Design a premium and welcoming space to all tennis fans at the 2013 US Open at Flushing Meadows.

My role: Conceptualize and build a 15,000 sq.ft. space where all fans could come and get closer to their passion. There were swing analysis booths, games, a full size official court for events, a member only viewing lounge, and an immensely popular interactive experience: the Art & Sound of Tennis.

Results: Over the course of the US Open, over 10,000 participants engaged with the installation.