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Jaguar e-pace #TFw

Content Creation | Social Campaign

Objective: Digital launch campaign for the Jaguar E-PACE, illustrating its playful and performance-minded attitude.

Solution: The #TFW (That Feeling When) campaign: snackable social content that showcases characteristics of the vehicle in an engaging and relatable way.

Results: The most popular social content for Jaguar thus far, over-indexing on our targets by more than 300%.

My role: Leading a team through concept ideation and responsible for content creative and production oversight.


#TFW everything comes together

#TFW your social campaign hits all the right notes