Singing Chocolate Bar
Objective: Hershey's wanted to make a splash for a new product launch, with a focus on their core brand pillar 'Happiness.'
My role: Leading the creative tech team to conceptualize and develop a working proof of concept for a singing chocolate bar using bone conducting transducers. In a nutshell, a device inside the wrapper would send a song straight to the consumer’s eardrums when they bite into the product.
Results: We were able to create a working prototype with very promising results. The next phase would have been miniaturization and integration within the candy wrapper.