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Creative Tech - Experiential - Social


Singing Chocolate Bar

Objective: Hershey's wanted to make a splash for a new product launch, with a focus on their core brand pillar 'Happiness.'

My role: Leading the creative tech team to conceptualize and develop a working proof of concept for a singing chocolate bar using bone conducting transducers. In a nutshell, a device inside the wrapper would send a song straight to the consumer’s eardrums when they bite into the product.

Results: We were able to create a working prototype with very promising results. The next phase would have been miniaturization and integration within the candy wrapper.