Pebble Beach Concours d'Elegance Interactive Environments
Objective: Develop and execute 3 “uniquely Porsche” interactive environments, enabling luxury auto enthusiasts to interact with the brand.
My role: I helped pitch and win the Porsche experiential business. I led the development of the “Forever Porsche” concept: creating a series of cohesive experiences that enabled guests to explore different aspects of the brand's rich heritage and experience the new models.
Results: 593 test drives, dozens of news leads and 16% sales growth for the quarter year-over-year.
Forever Porsche: The Zentrum
Forever the Legacy: Peter Hay Hill
Forever Racing: Laguna Seca
Digital & Interactive Content