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Porsche

Experiential - Social - Interactive

Porsche

Pebble Beach Concours d'Elegance Interactive Environments


Objective: Develop and execute 3 “uniquely Porsche” interactive environments, enabling luxury auto enthusiasts to interact with the brand.

My role: I helped pitch and win the Porsche experiential business. I led the development of the “Forever Porsche” concept: creating a series of cohesive experiences that enabled guests to explore different aspects of the brand's rich heritage and experience the new models. 

Results: 593 test drives, dozens of news leads and 16% sales growth for the quarter year-over-year.


Forever Porsche Wall Art

Forever Porsche Wall Art

Porsche Hospitality Locations

Porsche Hospitality Locations


Forever Porsche: The Zentrum

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Forever the Legacy: Peter Hay Hill

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Forever Racing: Laguna Seca

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Digital & Interactive Content

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