Objective: Raise awareness of the beautifully designed Range Rover Velar.
Solution: The “Mesmerizing Details” social campaign. Capitalizing on the popular online trend, we created our own collection of hypnotic and oddly satisfying videos to bring attention to the Velar’s stunning details.
Results: Disruptive, immediately relevant, and unique in the category, the campaign blew past targets and garnered praise from fans and industry people alike.
My role: Ideation and concept development, leading a team across art direction and design, and working closely with animation house Frame.