Velar Mesmerizing Details Social Campaign
Objective: Raise awareness of the beautifully designed Range Rover Velar.
My role: Capitalizing on the popular online trend, we created our own collection of hypnotic and oddly satisfying videos to bring attention to the Velar’s stunning details. I lead ideation and development of the “Mesmerizing Details” social campaign, and managed output from our animation partner.
Results: Disruptive, immediately relevant, and unique in the category, the campaign blew past targets and garnered praise from fans and industry people alike.
Endlessly Satisfying Loops