First 360 brand campaign
Objective: Communicate the new airline’s core mission: to banish mediocrity from the skies.
My role: Art direction and design of the amenities-focused campaign.
Results: Many butts in seats, leading to a rapid expansion of routes and markets.
The challenge: A year after their successful launch, the brand’s mission evolved: to spark a revolution against airline tyranny by showing consumers they have a new ally in the sky.
My role: Art direction and design drawing on the best from futurism, Space Race propaganda, and populist movements.
The results: Triple the category norm for persuasion, $200MM in incremental revenue, and 21 new markets opened.