Amgen
Unbranded Migraine Education and Impact Assessment
Migraine is poorly understood, so we created a web app using CGI animations and knowledge bites to communicate that “migraine comesfrom within,” giving migraine sufferers a useful educational tool to explain their condition.
The MIA (Migraine Impact Assessment) is a seriesof conversational questions that shine a light on how much migraine impacts a person’s daily life.
Subtle motion graphics aggregate and visualize answers, keeping users continually engaged with pleasing and direct feedback. The MIA results can be saved, allowing users to see how much of their lives they get back over the years.
Social Outreach
To spread the word about our education platform and push the migraine conversation, we created the “Speak Your Migraine” Facebook page. It quickly grew to over 100,000 engaged followers.
