Jaguar

#TFW Global Campaign

Objective: Craft a global launch campaign for the Jaguar E-PACE, illustrating its playful and performance-minded attitude.

My role: Leading the concept and execution of the #TFW (That Feeling When) campaign, showcasing the characteristics of the vehicle in an engaging and relatable way for audiences around the world.

Results: The most popular social content for Jaguar thus far, over-indexing on our targets by more than 300% and leading to 22% more leads and test drives.

#TFW everything comes together

#TFW your social campaign hits all the right notes

OOH

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